Todd Rogers, PhD, wrote an editorial piece for CNN called “Why is No One Reading Your Coronavirus Emails,” and we can’t really get it out of our heads. Todd is a professor of public policy at Harvard University and chief scientist at EveryDay Labs, a behavioral science company focused on parent communication in education. We instantly appreciated that he’s looking at the problem of too damn many coronavirus emails through a scholarly, and behavioral, lens.
In this episode, we groove on the behavioral aspects of these emails: the senders and the receivers. We see retailers succumbing to herd mentality, fear of missing out (FOMO), and generally irrelevant communication without so much as batting an eye.
Our inboxes are full. Our cognitive processing stretched thin. And retailers, in many cases, are failing to effectively communicate WIIFM (what’s in it for me).
That said, we have examples of companies who are doing things right and we are hopeful that this is a teachable moment.